MILWAUKEE (March 25, 2026) – The Milwaukee Bucks, a National Basketball Association team, and Yesim, a premier Switzerland-based international eSIM service, have introduced a new fan promotion as part of their ongoing partnership, giving supporters a chance to win game tickets, signed merchandise and travel connectivity perks.
The activation builds on the collaboration announced ahead of the 2025-26 NBA season, when Yesim became the team’s exclusive travel eSIM partner. With this initiative, the company aims to introduce Bucks fans to its service and demonstrate the benefits of seamless global connectivity in a simple and engaging way.
From March 23 to April 23, supporters can enter the prize draw via the campaign website. The promotion includes several tiers of rewards, including tickets to a Bucks game, signed team merchandise and 50% off Yesim eSIM data plans. To participate, users download the Yesim app, register to receive their unique user ID and then submit it on the campaign website to enter the draw, with winners selected at random.
For Bucks fans traveling internationally, staying connected abroad can be a challenge, from expensive roaming to unreliable public Wi-Fi. The campaign highlights how eSIM technology offers a more flexible and immediate solution, allowing users to access mobile data as soon as they arrive at their destination.
For Yesim, the activation marks a continuation of its strategy to integrate connectivity into real-life travel moments, particularly around large-scale events and international audiences. As global travel around major sporting events continues to grow, connectivity has become an essential part of the fan experience.
Headquartered in Switzerland, Yesim provides mobile data access in more than 200 destinations through a network of local operators. The service allows users to activate connectivity before departure and switch between plans without changing physical SIM cards.
The Bucks became the first NBA team to partner with a global connectivity eSIM company earlier this season. Throughout the 2025-26 season, Yesim branding has been featured on the LED ribbon inside Fiserv Forum, in addition to digital integrations across Bucks email communications, social media content and fan-focused activations. Bucks season ticket members also receive exclusive Yesim discounts, further extending the partnership’s benefits to the local fan base.
Full terms of the promotion are available on the official promotion page.