Baar (20.08.2026) - Yesim, a global travel eSIM provider, partners with Kingston Business School to explore growth opportunities across several priority markets through live postgraduate consultancy projects.
Three teams from Kingston Business School's Consultancy in Practice programme are examining different aspects of Yesim's international growth, from customer behaviour and market attractiveness to product positioning and commercial opportunities. The teams are combining independent research with anonymised business insights and expertise from Yesim.
"Innovation depends on being willing to challenge your own assumptions. When you work closely with the same product and industry for years, blind spots inevitably develop, and an outside perspective can help you see familiar problems differently," said Dina Usolceva, Chief Product Officer at Yesim. "By opening real strategic challenges to postgraduate students, we gain fresh, independent thinking while giving them experience that is difficult to replicate in a classroom."
The projects come at a pivotal point for the eSIM market. According to GSMA Intelligence, eSIM penetration among global smartphone connections is expected to reach 10% by the end of 2026 and double again in 2027, with eSIM smartphone connections forecast to outnumber those using traditional removable SIMs by 2030. For providers such as Yesim, that shift is turning the question from whether consumers will adopt eSIM to where and how the next phase of growth will happen.
The projects will conclude with confidential recommendations presented directly to Yesim's leadership team, with findings expected to inform future product, investment and market-entry decisions.
Kingston Business School, part of Kingston University London, is recognised for its strong focus on employability, entrepreneurship and applied business education.